Promoting Ethiopian Green and Roasted Coffee in the UK: Briefing session on planned Coffee Exhibition, December 2022

Friday, May 6/2022 |  10:00AM (London, BST) | 12:00PM (Addis Ababa, BST +2)

Online via Zoom

Participation in the webinar is by invitation only.

Background:

• The coffee industry is of paramount importance to the Ethiopian economy, for generating high revenue (about 41.5% of the total revenue from Ethiopian exports.
• Roasted coffee exports are gradually increasing but represents only a small fraction of the total export of coffee.
• The value addition in the coffee supply chain still occurs mainly in the importing countries.
• Roasted coffee remains largely sold domestically due to limitations related to logistics and competition with well established brands in developed markets.

About the webinar:

Ethiopia Embassy in London is partnering with ETHIO-COFFEE importers Ltd  to host a coffee exhibition, in December 2022, solely organised by Ethiopians- the first of its kind, principally in UK.

Target Audience:

• Ethiopia coffee exporters
• Ethiopia coffee importers and distributors
• Ethiopia coffee roasters
• Cafes, Coffee Houses and Restaurants that use Ethiopian coffee in the UK
• Supermarkets and eCommerce/online retail businesses

 The webinar aims to:

• further promote Ethiopian Green and Roasted coffee in the UK market.
• create business linkages between Ethiopian and UK based importers and Roasters.
• increase the market share of value-added Ethiopian Coffee to the UK.

 Agenda

N.B. Please note that this program is subject to change without notice.

• Welcome: H.E. Mr. Teferi Melesse,  Ambassador of the Federal Democratic Republic of Ethiopia
• Moderator: Mr. Beyene Gebremeskel, Deputy Head of Mission, Embassy of Ethiopia, London

SESSION ONE: Briefing on the upcoming Coffee Exhibition.

• Mr. Michael Haile, CEO Ethio-Coffee Ltd.

Q&A

SESSION TWO:  Private sector initiatives and government support package. (each 5 minutes)

• Mr. Gizat Worku, General Manager, Ethiopia Coffee Exporters Association.
• Mr. Minilik Habtu, President, Ethiopian Coffee Roasters Association.
• Ethiopia Coffee and Tea Authority (TBC)
• Ms. Lensa (Aida) Mekonnen, CEO, FDRE Land Bank and Development Corporation.
• Mr. Muluneh, Vice President of Commercial Bank of Ethiopia.

Q&A

Concluding Remark

• Mr. Beyene G/Meskel, Deputy Head of Mission

Registration

Participation in the webinar is by invitation only.

Event Contact: events@ethioembassy.org.uk