Webinar | Promoting Ethiopian Green and Roasted Coffee in the UK

20 Apr 2022

Promoting Ethiopian Green and Roasted Coffee in the UK: Briefing session on planned Coffee Exhibition, December 2022

Friday, May 6/2022 |  10:00AM (London, BST) | 12:00PM (Addis Ababa, BST +2)

Online via Zoom

Participation in the webinar is by invitation only.

Register here to participate >

 


 

Background:

  • The coffee industry is of paramount importance to the Ethiopian economy, for generating high revenue (about 41.5% of the total revenue from Ethiopian exports.
  • Roasted coffee exports are gradually increasing but represents only a small fraction of the total export of coffee.
  • The value addition in the coffee supply chain still occurs mainly in the importing countries.
  • Roasted coffee remains largely sold domestically due to limitations related to logistics and competition with well established brands in developed markets.

About the webinar:

Ethiopia Embassy in London is partnering with ETHIO-COFFEE importers Ltd  to host a coffee exhibition, in December 2022, solely organised by Ethiopians- the first of its kind, principally in UK.

Target Audience:

  • Ethiopia coffee exporters
  • Ethiopia coffee importers and distributors
  • Ethiopia coffee roasters
  • Cafes, Coffee Houses and Restaurants that use Ethiopian coffee in the UK
  • Supermarkets and eCommerce/online retail businesses

 The webinar aims to:

  • further promote Ethiopian Green and Roasted coffee in the UK market.
  • create business linkages between Ethiopian and UK based importers and Roasters.
  • increase the market share of value-added Ethiopian Coffee to the UK.

 Agenda

N.B. Please note that this program is subject to change without notice.

  • Welcome: H.E. Mr. Teferi Melesse,  Ambassador of the Federal Democratic Republic of Ethiopia
  • Moderator: Mr. Beyene Gebremeskel, Deputy Head of Mission, Embassy of Ethiopia, London

SESSION ONE: Briefing on the upcoming Coffee Exhibition.

  • Mr. Michael Haile, CEO Ethio-Coffee Ltd.

Q&A

SESSION TWO:  Private sector initiatives and government support package. (each 5 minutes)

  • Mr. Gizat Worku, General Manager, Ethiopia Coffee Exporters Association.
  • Mr. Minilik Habtu, President, Ethiopian Coffee Roasters Association.
  • Ethiopia Coffee and Tea Authority (TBC)
  • Ms. Lensa (Aida) Mekonnen, CEO, FDRE Land Bank and Development Corporation.
  • Mr. Muluneh, Vice President of Commercial Bank of Ethiopia.

Q&A

Concluding Remark

  • Mr. Beyene G/Meskel, Deputy Head of Mission

 


Registration

Participation in the webinar is by invitation only.

Event Contact: events@ethioembassy.org.uk

Register here to participate >

 

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