Promoting Ethiopian Coffee.
The Ethiopian Embassy in London, in collaboration with Ethio-Coffee Importers Ltd, held a briefing event for Ethiopian stakeholders on how to promote green and roasted coffee in the UK during the next Coffee Exhibition due to unfold in December 2022.
In his opening remarks, Ambassador Teferi Melesse said the session will help stakeholders to promote Ethiopian Green and Roasted coffee in the UK market, as well as explore and take advantage of the UK’s vast market opportunities and establish business links between Ethiopian and UK-based importers and roasters.
Ato. Beyene Gebremeskel, Deputy Head of Mission, discussed Europe’s huge coffee market prospects in general, and the UK’s huge coffee market opportunities in particular.
Mr. Michael Haile, CEO of Ethio-Coffee Ltd. in the United Kingdom, stressed the need for utilizing the vast UK coffee market prospects in relation to Ethiopia’s expanding coffee production.
Authorities and specialists from the Ethiopian Coffee Exporters Association, Ethiopian Coffee Roasters Association, FDRE Land Bank and Development Corporation, and Commercial Bank of Ethiopia were in attendance.
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