Ethiopian Airlines, Africa’s largest airline, has become the new Airline Partner for the African Travel & Tourism Association (ATTA).

This partnership will not only promote travel to Africa after a tough year during a global pandemic but also will help with opening Ethiopia as one of Africa’s hidden treasures alongside the numerous African destinations on the Ethiopian network.

Ethiopian has continued to grow its hub in Addis Ababa and added not only a new terminal in 2020 but also new lounges so passengers can now enjoy a more relaxed and modern transit through Addis Ababa – Bole International Airport.

”Kagnew Fisseha, VP – ET Holidays & IMC said, “Ethiopian Airlines and ET Holidays are delighted to be working more closely with ATTA and the African Travel Industry and see this as a perfect partnership for promoting tourism during the forthcoming year, which is our 75^th Anniversary year.  Ethiopian Holidays is the tour operator wing of Ethiopian Airlines, which highlights and promotes the very best of Ethiopian Airlines’ destinations in Ethiopia and across the globe.”

Chris Mears, CEO of ATTA said, “We are delighted that Ethiopian Airlines will be our Lead Airline Partner for the coming two years as we work towards the recovery and growth of tourism to Africa. Partnering with Ethiopian Airlines will allow us to host and attend events across the African continent to benefit our members and to reignite the connectivity in African Tourism.”

The African Travel & Tourism Association (ATTA®) is a member-driven trade association that promotes tourism to Africa from all corners of the world. Recognised as the Voice of African Tourism, ATTA® serves and supports businesses in Africa representing buyers and suppliers of tourism products across 21 African countries. With over 630 members, ATTA® acts as Pan-Africa’s largest network of tourism products covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa.