Ethiopia receives WTTC’s Safe Travels Stamp

5 Feb 2021

“This decision reflects Ethiopia’s commitment to maintaining the standard safe travel protocols and procedures as we reopen our doors to tourism and international visitors.”

– Hailemariam Desalegn, Chairman, Ethiopian Tourism Board

——

PRESS RELEASE:

Friday 5th February 2021, London

Ethiopia is the latest destination to be awarded the World Travel & Tourism Council (WTTC) Safe Travels Stamp – the world’s first-ever global safety and hygiene stamp – following major steps implemented by the Ministry of Culture and Tourism last year to ensure safety for residents, travellers, and workers and businesses in the tourism value chain, as Ethiopia reopened its borders to international visitors.

Ethiopia is among 200 other major popular holiday hot spots around the world such as Kenya, Turkey, Portugal, Argentina, Tunisia, and Indonesia, who together are using the stamp to reassure travellers and restore confidence to travel.

WTTC, which represents the global Travel and Tourism private sector, created the Safe Travels Stamp in May 2020, to allow travellers identify destinations and businesses around the world which have adopted the global standardised health and hygiene protocols. The globally recognised Stamp has also helped revive the global travel and tourism sector, which has been left devastated by the COVID-19 pandemic.

The United Nations World Tourism Organisation (UNWTO) has also welcomed the WTTC Safe Travels Stamp, which places the safety and hygiene of travellers as a top priority.

Gloria Guevara, WTTC President and CEO, said:Ethiopia is an incredibly important destination, and is becoming more popular each year. Last year, Travel and Tourism supported 1.96 million jobs in the country and contributed nearly 6.7% of the country’s total GDP, which shows just how important its Travel and Tourism sector will be the country’s economic recovery, once the COVID-19 pandemic has been combatted.”

 “We are pleased to see Ethiopia’s Ministry of Tourism implementing a number of enhanced health and safety measures, in line with our global protocols, to ensure safe travel, and we are delighted to recognise their efforts through the WTTC Safe Travels stamp.”

H.E. Hailemariam Desalegn, Chairman of the Ethiopian Tourism Board, said: “We are extremely honoured to be issued the Safe Travels stamp by the WTTC and commend them for this important initiative. This decision reflects Ethiopia’s commitment to maintaining the standard safe travel protocols and procedures as we reopen our doors to tourism and international visitors. With the aim of ensuring the safety of workers and visitors, we will continue to work closely with tour operators, hotels, and regional destination marketing organisations to maintain these standards.”

 “With new reforms underway to transform Ethiopia’s economy by making tourism a priority sector, the Ethiopian government is focusing on new forms of tourism – MICE tourism, sports tourism, stopover tourism, and ecotourism – in addition to others, as part of efforts to make Ethiopia one of the top five tourist destinations in Africa. Efforts are also underway to further enhance Ethiopia’s cultural wealth and natural attractions.”

H.E. Dr. Hirut Kassaw, Minister of Culture, Tourism, and Sport said: “Tourism is a strategic priority for the government and significantly contributes to the development of our national economy. We have created a partnership with the private sector and responded quickly to COVID-19 safety measures. With the current success in obtaining the safe travel stamp, I am confident that appropriate measures will be taken to ensure the health and safety of tourists and destinations nationwide. We are now ready to welcome tourists to visit Ethiopia.”

Sileshi Girma, the CEO of Tourism Ethiopia said:With health and safety issues at the forefront of the travel and tourism sector, our destinations and industry operators are now well prepared and have implemented safety protocols. As part of the WTTC guidelines, the industry operators must maintain delivery of appropriate safety measures. Past experiences show that tourists are keen to resume travelling and we need to restart tourism now.”

Ethiopian Ambassador to the UK, H.E. Teferi Melesse Desta said: “Receiving the WTTC stamp of approval is a strong testament to the government’s commitment to ensuring a safe environment for residents and tourists as we welcome international visitors. This is a major boost for the sector and will help with efforts in rebuilding confidence in travellers in this ‘new normal’ of the COVID-19 world.”

 “Ethiopia is an ancient country whose unique cultural heritage, rich history, and remarkable biodiversity is reflected in a tally of 9 UNESCO World Heritage Sites – more than any other country in Africa – and 4 under UNESCO’s lists of Intangible Cultural Heritage. Add to this, spectacular landscapes, and a wealth of mammals and birds found nowhere else in the world, make Ethiopia one of the most attractive and popular emergent tourist destinations in Africa. I, therefore, invite you to visit Ethiopia to discover why we are the ‘Land of Origins’.”

Mr. Kagnew F. Asfaw, VP Ethiopian Holidays and Digital Sales, Ethiopian Airlines Group said: “The accreditation for adopting standardised global health and hygiene protocols would serve as a testament to the competency of a company in ensuring employee and customers safety, health and wellness.  It helps to restore confidence of the travelling public. As a safety-first airline, the stamp will be a great boost to our unwavering commitment in ensuring safety, health and wellness.’’

Since the launch of the WTTC Safe Travels Stamp, destination countries and cities, around the world have now adopted WTTC’s new protocols. As part of its Safe Travels protocols, these worldwide measures provide consistency and guidance to travel providers and travellers about the new approach to health, hygiene, deep cleansing, and physical distancing. The protocols were designed following guidelines from the World Health Organisation (WHO) and the Centre for Disease Control and Prevention (CDC), and taking best practices from WTTC’s Members into account.

Eligible businesses in Ethiopia such as hotels, restaurants, airlines, tour operators, restaurants, outdoor shopping, transportation, and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented.

—ENDS—

Further information about the WTTC Safe Travels Stamp can be found on their website at https://wttc.org/COVID-19/Safe-Travels-Global-Protocols-Stamp

Contact information:

Ethiopian Embassy London Press Office: press@ethioembassy.org.uk | 0207 838 3883

Tourism Ethiopia: dessalegnea@gmail.com

Ethiopian Airlines: UKPR@ethiopianairlines.com

World Travel & Tourism Council: press.office@wttc.org

 

 

Latest News

Browse all
The Government of Ethiopia has been working tirelessly in collaboration with development partners to ensure continued supplies of food and medicine to those that are in desperate need of it. It will continue to work with its humanitarian partners to prevent breaks in humanitarian operations and for assistance to reach all affected communities.
22 Jul 2021
Tigray Region Humanitarian Assistance Update
The Ethiopian government has sacrificially made a political decision, recognizing the dangers to the people, and will not tolerate any attack that violates the government's decision and endangers Ethiopia. The Government calls upon all Ethiopians to think of Ethiopia beyond local issues and stand by the side of their government.
14 Jul 2021
Summary | Government Statement Issued by Ambassador Redwan Hussein
While reaffirming its commitment to the safety of refugees, the Government of Ethiopia calls upon the international community to unanimously condemn the torture and killing of Eritrean refugees by TPLF, and support investigations on the reported incidents of reprisal attacks, abductions, arrests, and violence by the same group.
14 Jul 2021
Statement on the situation of Eritrean Refugees in Ethiopia
The Government calls on the people of Ethiopia to protect itself from influences of unsubstantiated information and the propaganda machine of the Junta, whose remaining power is just fabricating falsified information. The people of Ethiopia should understand that our domestic and external enemies are working in unison to sow dissent and mistrust among us. The Government urges the people of…
14 Jul 2021
Message from Prime Minister Abiy Ahmed on the Current Situation in Tigray
It has recently come to our attention that one of our consular staff members has tested positive for COVID-19. As a result, there will be temporary disruption to our face-to-face services to prevent the spread of the virus and safeguard members of the public. The consular section will be closed to the public and will henceforth be processing the following…
14 Jul 2021
Notice of Temporary Disruption to Consular Services
To spur and support its growth and transformation agenda, the Government of Ethiopia is committed to expanding higher education, science, and TVET programs. This webinar will seek to explore key insights into the science and higher education sector in Ethiopia and Scotland, and share best practices and experiences on opportunities and areas of collaboration with similar institutions in both countries.
13 Jul 2021
WEBINAR | Ethiopia-Scotland Science and Higher Education Symposium: Opportunities for Partnership and Collaboration
Ethiopia is committed to bringing the AU-led trilateral process to a successful conclusion aiming to reach a mutually acceptable outcome. It is prepared and ready to work on the phased approach proposed by the Chairperson of the African Union, and, therefore, encourages both Egypt and Sudan to negotiate in good faith to bring the process to fruition.
13 Jul 2021
Press Statement on Resuming the Trilateral AU-led Negotiations on GERD
The Brief is a bi-weekly publication from the Ethiopian Embassy in London covering current affairs in Ethiopia. This week's issue covers the United Nations Security Council meeting on the Grand Ethiopian Renaissance Dam and the Situation in Tigray. Subscribe to our mailing list to receive The Brief in your inbox.
9 Jul 2021
The Brief – 09.07.21
The Tigray Provisional Administration has requested the Federal Government to enact a humanitarian ceasefire in the Tigray region. The provisional administration’s request came after due consideration of the needs on the ground and following the consultations with academics, the business community, and religious leaders and elders from the Region.
28 Jun 2021
Decision by the Federal Government of Ethiopia in Response to the Proposal of the Tigray Provisional Administration to Resolve the Challenges Facing the Tigray Region
The Government of Ethiopia appreciates the interest the country’s longstanding international partners have shown in the electoral process of the 6th national elections in Ethiopia. The government also took note of the importance of conducting honest reflection on the successes, challenges, and shortcomings of the 6th general elections to have improved future elections.
25 Jun 2021
Press statement on the concerns of partners and friends on the 6th General Elections in Ethiopia
The Brief is a bi-weekly publication from the Ethiopian Embassy in London covering current affairs in Ethiopia. This week's issue covers Ethiopia’s 2021 national elections and Col. Getnet's briefing on the Togogo airstrike. Subscribe to our mailing list to receive The Brief in your inbox.
25 Jun 2021
The Brief – 25.06.21
In a letter sent to the president of the United Nations Security Council (UNSC) on Wednesday (June 23), Ethiopia rejected the latest attempts made by Egypt and Sudan to seeking the involvement of the Security Council over the GERD issue outside of its mandate.
25 Jun 2021
Ethiopia calls on UN Security Council to encourage Sudan and Egypt to respect the AU-led process and negotiate in good faith over GERD