Ethiopia celebrated in World Travel Market week

7 Nov 2014

Ethiopia participated in the World Travel Market (WTM) exhibition in London from 3rd – 6th November, 2014. A brief ribbon-cutting ceremony was held at the Ethiopian stand and was jointly officiated by H.E Mr. Berhanu Kebede, Ethiopia’s Ambassador to the UK, Mr. Solomon Tadesse, Director General of the Ethiopian Tourism Organization and Mr. Michael Yared, UK Area Manager of Ethiopian Airlines.

WTM is a leading global event that brings together professionals and decision makers representing the global travel and tourism industry. This year, Ethiopia was represented by Ethiopian Airlines, Kuriftu Resort and 12 of the country’s best known tour operators. The Ethiopian Tourism Organization (ETO), the tourism promotion arm of the government, coordinated the participation.

A cultural event composed of a public lecture, cultural music show and photo exhibition took place at the Royal Geographic Society (with IBG) on 5th November. A press conference held under the theme, ‘Discover the new Ethiopia and its infinite possibilities’, was also held at WTM, outlining how the Ethiopian Government, in partnership with Ethiopian Airlines, is successfully embracing new sectors of tourism.

During the cultural event at the Royal Geographic Society, a public lecture on the Rise and Fall of the Axumite Kingdom was given by Professor David Philipson LittD, FBA, FSA, who spoke extensively about the findings of his research on the subject. He also alluded to Ethiopia’s ancient civilization and its positive impact on tourism.

Ethiopia’s tourism potential and the ongoing effort to turn it into economic benefit was highlighted at the press conference held at WTM. Speaking on the occassion, Mr. Talib Rifai, Secretary General of the United Nations World Tourism Organization (UNWTO) gave testimony of his recent visit to Ethiopia, which exceeded his expectations. “Ethiopia is a tourism star in the making”, he said. He also mentioned the political will of the government, the country’s world class airline and the ethnic and religious harmony in the country as the main factors that will ensure the success of tourism in Ethiopia. Mr. Rifai then went on and described Ethiopia as a modern, fresh, democratic and forward looking country whose time to rise, has come.

Speaking at the press conference, H.E. Ambassador Berhanu Kebede said the Government of Ethiopia attaches great importance to the tourism sector and had embarked upon the implementation of policies and strategies in order to exploit the country’s tourism potentials and maximize the benefits that accrue from the sector. The construction of roads and airports leading to tourism sites as well as duty free privileges and other types of incentives given to the private sector to construct and operate hotels, resorts and recreation facilities, the Ambassador said.  Ambassador Berhanu underlined the importance of the tourism sector pointing to the crucial role it plays in the economy by stimulating the travel and hospitality industry thus enabling it to generate foreign exchange and create jobs. Similarly, Ato Solomon Tadesse, Director General of Ethiopian Tourism Organization underscored the country’s tourism potential and said that his organization will do its level best to take advantage of that potential in order increase the number of tourist arrivals in Ethiopia.

—ENDS—

For further information, please contact the press office on 02078383880/3; info@ethioembassy.org.uk.

Twitter: @EthioEmbassyUK; Facebook: @EthioEmbassyUK

Press Release
Prev Article Next Article

Latest News

Browse all
Here we take a look back at 2017’s highlights, month by month, and what we are looking forward to in 2018.
16 Jan 2018
2017: Year in Review
The weekly publication from the Ministry of Foreign Affairs in Ethiopia.
12 Jan 2018
A Week in the Horn
For more than two decades, the Ethiopian government has been striving to achieve the socio-economic transformation of the country. The vision to ensure all-inclusive growth and to attain lower middle-income status by 2025 continues to be anchored on executing policies aimed at the overall eradication of poverty through comprehensive development. This vision can also be realized through the utilization of…
9 Jan 2018
Cooperation on The Nile, Essential for Mutual Benefits
The Ethio-Djibouti railway line has started commercial operations for passengers and freight. The railway, which is Sub-Saharan Africa’s first electrified railway, connects Ethiopia’s capital Addis Ababa with the port of Djibouti. Travel time will be cut from around 3 days to 10 hours.
8 Jan 2018
All Aboard! Africa’s first electrified railway from Addis to Djibouti begins commercial operations
The weekly newsletter from the Ministry of Foreign Affairs in Ethiopia.
5 Jan 2018
A Week in the Horn
Japanese casualwear retailer, Uniqlo, will open its  first African manufacturing plant in Ethiopia, joining fashion giants such as H&M and Calvin Klein, who are already manufacturing in Ethiopia.
4 Jan 2018
Uniqlo to open first African manufacturing plant in Ethiopia
At this New Year, my wife, Abebetch Zeleke Aweke, and all Embassy staff, join me in wishing the people and government of the United Kingdom our heart-felt best wishes for the year ahead.
2 Jan 2018
New Year Message from the Ambassador
Ethiopia’s historic walled city of Harar was named the top place to visit in National Geographic Traveler magazine’s annual list of 21 must-see destinations to visit in 2018. Discover the “most surprising city in East Africa”, boasting 82 mosques, as well as Ethiopia’s best beer and highest quality coffee.
29 Dec 2017
Harar named National Geographic’s best place to visit in 2018
The weekly newsletter from the Ministry of Foreign Affairs in Ethiopia.
29 Dec 2017
A Week in the Horn
Ethiopian Electric Power has signed two agreements worth $4 billion, to build two geothermal power plants, to be run by the country’s first privately-owned utility. The two plants - Corbetti and Tulu Moye - will produce a combined 1,000MW of power upon completion in eight years’ time.
27 Dec 2017
Two new geothermal power plants to be built
The weekly newsletter from the Ministry of Foreign Affairs in Ethiopia.
15 Dec 2017
A Week in the Horn