Arsenal breaks new ground in Ethiopia

25 Sep 2015

Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.

The three-year-partnership will help Arsenal get closer to its fans in Ethiopia and will focus on supporting Dashen Brewery’s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia.

Dashen Brewery will also directly engage with supporters in Ethiopia through the club’s digital platforms, promotional activities and marketing initiatives featuring Arsenal first-team players and club legends.

Arsenal chief commercial officer Vinai Venkatesham said: “Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.”

The partnership follows backing from overseas shareholders of Dashen Brewery (Duet and Vasari).

Dashen Brewery chief executive officer Devlin Hainsworth added: “We are truly excited about this partnership. Dashen & Arsenal share common values with community being at the heart of both brands. This partnership will see Dashen invest both in grassroots football while at the same time supporting our commitment to creating meaningful consumer experiences.”

Source: www.arsenal.com

Arsenal breaks new ground in Ethiopia

Latest News

Browse all
The weekly publication from the Ministry of Foreign Affairs in Ethiopia.
20 Apr 2018
A Week in the Horn
PM Abiy appoints 16 cabinet ministers as part of the reform process to address public grievances.
19 Apr 2018
PM Abiy Announces New Cabinet
Founded in 2010, EthioChicken took over an under-performing poultry production centre in the Tigray region of northern Ethiopia, increasing production more than thirty-fold within a year. It has since expanded into four regions of Ethiopia, with production centres nationwide. We recently caught up with Joseph Shields, General Manager of EthioChicken, for an exclusive interview.
11 Apr 2018
EthioChicken wins FT’s Boldness in Business Award: Exclusive Interview
In recent weeks, an extraordinary set of meetings, involving members of the ruling Ethiopian People’s Revolutionary Democratic Front (EPRDF), have been taking place in Addis Ababa. The meetings, of both the Executive Committee and the Council of the Front, have spent the last few weeks deliberating on the current state of affairs in the country while appraising the progress of…
9 Apr 2018
Election of New Premier Represents Major Milestone for Ethiopia’s Democracy
PRESS RELEASE Spurred by the prevailing exemplary relations between the Federal Democratic Republic of Ethiopia (FDRE) and the Government of Great Britain and Northern Ireland, the Ethiopian Embassy in London has been engaged proactively with the Victoria and Albert Museum, London (V&A) in an effort to explore avenues for cooperation. To this end, the Embassy warmly welcomes and greatly appreciates…
5 Apr 2018
Ambassador Hailemichael opens ‘Maqdala 1868’ display at the V&A
Effective Monday, 9 April 2018, the Consular Section will be open from 9.00am - 3.00pm.
5 Apr 2018
New Consular Opening Times
On 2nd April, Dr Abiy Ahmed was sworn in as Ethiopia's new Prime Minister following outgoing Prime Minister Hailemariam Dessalegn's resignation from the chairmanship of EPRDF. PM Abiy delivered his inaugural speech to a packed House of Peoples Representatives, which included members of the diplomatic corps and invited leaders of the opposition.
3 Apr 2018
Dr Abiy Ahmed Sworn in as Ethiopia’s Prime Minister
Dr Abiy Ahmed has been elected as the new chairperson of Ethiopia's ruling coalition, EPRDF. Demeke Mekonnen will retain his post as Deputy Chairperson of EPRDF.
28 Mar 2018
EPRDF elects Dr Abiy Ahmed as new leader
African Union Member States sign the African Continental Free Trade Area Agreement, the biggest free trade agreement since the establishment of the World Trade Organisation.
26 Mar 2018
Ethiopia joins African countries in historic intra-Africa trade agreement
Ethiopia will host the 53rd session of the International Sugar Council from 25th - 28th June 2018. Interested parties can see the programme as well as the events and hotel and visa information. 
19 Mar 2018
53rd Session of the International Sugar Council
The weekly publication from the Ministry of Foreign Affairs in Ethiopia.
16 Mar 2018
A Week in the Horn