𝗨𝗞 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝗘𝘁𝗵𝗶𝗼𝗽𝗶𝗮 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀

A delegation of UK-based business representatives led by Micro Tech London, a London-based software company specialising in digital solutions to enhance business operations, visited the Embassy of Ethiopia in London to explore opportunities for collaboration in education, trade, investment and technology.

During the meeting, H.E. Ambassador Lalisa Berhanu, Deputy Head of Mission, highlighted the diverse investment and partnership opportunities Ethiopia offers across key sectors, including agriculture, tourism, manufacturing, mining, technology and education. He underscored Ethiopia's potential as a destination for investment and business partnerships and encouraged the delegation to explore practical avenues for engagement with Ethiopian institutions and business counterparts.

Members of the delegation also shared their experiences and impressions of Ethiopia following their participation in Oromia Tourism Week, held last October. They reflected on the country's tourism potential and highlighted opportunities for further engagement in its cultural, tourism and investment sectors.

The delegation, comprising representatives from the education, trade, investment, technology and arts sectors, expressed their interest and readiness to work closely with the Embassy to identify and advance potential areas of cooperation.

The meeting provided an important platform for strengthening engagement with UK-based businesses and prospective investors and exploring ways to translate their interest in Ethiopia into practical partnerships. Such cooperation could contribute to investment promotion, technology transfer, educational collaboration and stronger economic and people-to-people ties between Ethiopia and the United Kingdom.