Going Big in Ethiopia

28 Jun 2019

Coca-Cola highlights Ethiopia’s investment potential in new campaign

A promotional video sponsored by the Coca-Cola Company that will showcase the immense investment opportunities in Ethiopia was launched in Addis Ababa in June.

Ethiopia is going BIG!
We believe in the potential of this great nation to become a leading regional powerhouse in commerce, infrastructure and so much more…

The Going Big in Ethiopia campaign features companies engaged in coffee, textiles, logistics, manufacturing and other industries, talking about the vast opportunities the Ethiopian economy offers to global investors.

Speaking at the launch, Bruno Pietracci, President of the Southern and East Africa business unit of the Coca-Cola Company said: “The goal of this project is to tell an exciting story of Ethiopia that symbolises the future of trade and investment in Africa through the eyes of key investors, local and international, and key government partners.”

“This is an exciting time for Ethiopia. Never before has this country been so uniquely positioned to become a leading centre for trade and commerce in Africa.”

Bruno Pietracci, President – South & East Africa Business Unit at The Coca-Cola Company, speaking at the launch

“It has a young, ambitious and educated workforce. Admirable and resilient entrepreneurs and investors who work hard every day to build strong businesses that improve the lives of millions of people, and there’s no better measure of the excitement about Ethiopia than the partners that have come together here today,” he said.

“We have the skills. We have the numbers.
We are a country of champions…110 million champions.
Ethiopia’s population offers more labour and consumers than Germany, France or the UK…
If you are thinking big, think Ethiopia.”

Haile Gebrselassie

 

“Ethiopia is greatly admired not just for its beauty, diversity or economic progress but also the fervent spirit of its people. It is extremely encouraging to see the improved economic growth projections over the last couple of years, which is testament to all of the hard work that has been done,” said Phillipine Mtikitiki General Manager for East & Central Africa.

“Coca-Cola has been present in Ethiopia for 60 years and we are proud to be associated with its growth. We plan to invest further and have also set some ambitious targets and goals around empowering women and youth, water conservation and access and management of plastic waste,” she said.

Ahead of the launch, a panel discussion including government officials from the Ethiopian Investment Commission and Tourism Ethiopia was held, reflecting the opportunities Ethiopia offers for global investors and tourists.

…Coca-Cola to Invest $300 Million in Ethiopia in Next 5 Years

Coca-Cola plans to invest $300 million to expand its business in Ethiopia in the next five years.

The company will spend $70 million to build a fourth plant in Sebeta, 25kms (15.5 miles) outside Addis Ababa, with a capacity of 70,000 cases a day.  Coca-Cola also plans to build a fifth plant in Hawassa.

 

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