Ethiopia has started trading coffee on a national commodity exchange.
In a move aimed at both increasing quality and the amount farmers get paid for their beans, coffee is being traded on the Ethiopian Commodity Exchange.
Replacing the previous, more informal, system of sales through middlemen, farmers will now be able to get direct access to current market prices.
The exchange has set up a network of warehouses to collect the beans.
Although the largest growers and co-operatives will be able to continue to sell directly to the global coffee firms, everyone else will have to use the electronic exchange.
Set up earlier this year, the exchange already trades in maize, wheat, sesame seeds and haricot beans.
Ethiopia is the birthplace of coffee cultivation and the crop continues to account for more than a third of its export earnings.
It earned $525m (£354m) from coffee exports in the 2007-08 financial year.